What's with All These Rainbows?

We're two weeks in June, the month of LGBTQ Pride. Rainbow flags are flown almost everywhere and their design is incorporated everywhere, including on website banners, billboards, t-shirts, promo materials, donuts, and even underwear.


We've written a few posts regarding the psychology of colors, but the rainbow Pride flag is the whole spectrum. Let's dive in to get to know what's arguably the most fabulous of all flags.


The original rainbow Pride flag was designed by Gilbert Baker, an American artist, designer, and activist. The flag was, in his own words, started "with some fabric in the wind. I knew how to sew—as I said, it came from being the drag queen that couldn’t afford the clothes I liked so I had to make them all."



The Contemporary Pride Flag by Gilbert Baker

Baker was very thoughtful about the flag's origin story. He decided the Pride flag needed a birthplace, so instead of making it at home, he made it at 330 Grove St. in San Francisco, which was the Gay Community Center at the time. He and other artists took over the top-floor attic gallery and put in huge trash cans filled with natural dye and salt and thousands of yards of cotton.


"I wanted to make it at the center," Baker said in an interview with Inside Out (SF Museum of Modern Art's blog), "with my friends—it needed to have a real connection to nature and community.