The Rise of Bleisure

Not only does this word sound odd, but also construction-wise the portmanteau "bleisure" has less "business" and so much more "leisure." But such is the case with 2022, as what many have dubbed the "post-pandemic era." Business travel is back, but some of those travelers may also take a leisurely side trip to make up for the time they weren't able to travel due to the pandemic. Mask restrictions on airlines have been lifted, at least for now, and airline earnings are expected to rise as summer is gradually approaching.


According to the Wall Street Journal, when the Census Bureau conducted a survey in mid-March 2022 among small businesses, 36.3% said they expected to spend business travel over the next six months. The number increased from 33.7% in late December 2021. These businesses believe the best deals are made face-to-face. Take that with a grain of salt, though, since about 32% of the business surveyed said they didn't have business travel expenses.


That's why now is the perfect time to expand your travel section by adding a bleisure (or at least a business) category.




One of Prima USA Travel's brands, American Green Travel, may be known for its practical and utilitarian suitcases such as the luxury line Melrose S and the top-rated Denali S, but it also has two styles in the business line: the Jefferson and the Madison.


These two soft-side rolling carry-ons are sleek and functional and can hold your laptop, documents, clothes, shoes, and toiletries needed for a short trip.





But "business" doesn't only mean computers and gadgets and pie-chart and graphs. Make-up artists, hairstylists, and those in the beauty industry are also experiencing a surge in business. Weddings are happening, the movie and entertainment industry is back in action, and things are looking up. After all, the global beauty industry in 2021 was worth USD 511 billion, and it's expected to grow to USD 716.6 billion by 2025.


AMKA, a Prima brand that specializes in budget-friendly suitcases and travel bags, has its own line of beauty cases, like the nesting cosmetic cases (CC020). These sturdy set cases are designed to nest in one another for easy storage. They come in various print designs with spacious compartments, detachable and adjustable straps, and business-card-sized acrylic mirrors.





We did mean it when we said things were looking up, and we hope they do stay up. In the meantime, let's (cautiously) enjoy the rise of bleisure.

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