Prima Blog

Prima at ASD Las Vegas & IHS Chicago

After not being on the road for three years, it felt great to see familiar faces and make new connections. And, despite the snow and the alm

What's in Store for 2023 Travels

2022 was a good year for travels. It saw a rising trend of "revenge travels." Will 2023 bring as much excitement as 2022? The answer is yes.

2023 Winter/Spring Shows

Prima USA Travel is excited to hit the road once more. Early this year, we're bringing both our new and classic collections to two shows.

Sneak Preview: New American Green Travel Lines

Prima USA Travel unveils six new upcoming lines under the American Green Travel brand, expected to become available in early 2023.

The Luggage for Fall Travels

A look into Prima's fall luggage, plus four reasons why some people forego summer vacations and opt for traveling in the fall instead.

2022 Traveler Spending Behavior

Despite a steady rise in travel spending, the average consumer behavior may have shifted when it comes to items like lodging and dining.

A Brief History of Wheeled Suitcases

Many things in life take a long time to evolve and find their trajectories and purpose. Such is the case with wheels.

Soft Side or Hard Side?

Hard-side luggage is on the rise, while soft-side luggage is still the choice for many travelers.

Choosing Your Brand's Battleground

More brands are taking a stand to show the values they believe in, but is this marketing strategy sustainable for businesses?

Prima Donates Damaged Luggage to Los Angeles World Airport Police

As a member of the travel industry, Prima USA Travel is proud to play a part in ensuring the growth and longevity of the travel ecosystem.

Buy Now, Pay Later

BNPL merchants promise convenience for both customers and sellers but here are things businesses need to watch out for.

What's with All These Rainbows?

The rainbow Pride flag is the whole spectrum. Let's dive in to get to know what's arguably the most fabulous of all flags.

Get to Know Prima's Warranty

Prima USA Travel takes pride in helping your luggage business grow by alleviating some of the worries, like quality control and aftercare.

Crushing on Orange

Orange doesn't serve as a happy medium between red and yellow, it is its own color, and what a gorgeous and vibrant color it is.

The Rise of Bleisure

Business travel is back, but some of those travelers may also take a leisurely side trip to make up for lost time due to the pandemic.

Pastel Hues for Peak Spring

Pastel has gone through many deaths and resurrections that they've become its literal symbol. And as such, they're perfect for spring.