The Biz

Prima Blog

Level Up Your Brand with Private Label

As a brand, navigating through new territory such as private labeling can be a daunting task.

Step into a Colorful Summer with Prima

As summer paints the world with its vibrant hues, there is an irresistible urge to break free from the muted tones of winter and embrace the

Prima at ASD Las Vegas & IHS Chicago

After not being on the road for three years, it felt great to see familiar faces and make new connections. And, despite the snow and the alm

What's in Store for 2023 Travels

2022 was a good year for travels. It saw a rising trend of "revenge travels." Will 2023 bring as much excitement as 2022? The answer is yes.

The Luggage for Fall Travels

A look into Prima's fall luggage, plus four reasons why some people forego summer vacations and opt for traveling in the fall instead.

Soft Side or Hard Side?

Hard-side luggage is on the rise, while soft-side luggage is still the choice for many travelers.

Buy Now, Pay Later

BNPL merchants promise convenience for both customers and sellers but here are things businesses need to watch out for.

Crushing on Orange

Orange doesn't serve as a happy medium between red and yellow, it is its own color, and what a gorgeous and vibrant color it is.

The Rise of Bleisure

Business travel is back, but some of those travelers may also take a leisurely side trip to make up for lost time due to the pandemic.

Pastel Hues for Peak Spring

Pastel has gone through many deaths and resurrections that they've become its literal symbol. And as such, they're perfect for spring.