Step into a Colorful Summer with Prima
As summer paints the world with its vibrant hues, there is an irresistible urge to break free from the muted tones of winter and embrace the
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- Mar 10, 2023
Prima at ASD Las Vegas & IHS Chicago
After not being on the road for three years, it felt great to see familiar faces and make new connections. And, despite the snow and the alm
- Feb 10, 2023
What's in Store for 2023 Travels
2022 was a good year for travels. It saw a rising trend of "revenge travels." Will 2023 bring as much excitement as 2022? The answer is yes.
- Aug 19, 2022
The Luggage for Fall Travels
A look into Prima's fall luggage, plus four reasons why some people forego summer vacations and opt for traveling in the fall instead.
- Aug 5, 2022
2022 Traveler Spending Behavior
Despite a steady rise in travel spending, the average consumer behavior may have shifted when it comes to items like lodging and dining.
- Jul 21, 2022
A Brief History of Wheeled Suitcases
Many things in life take a long time to evolve and find their trajectories and purpose. Such is the case with wheels.
- Jul 8, 2022
Soft Side or Hard Side?
Hard-side luggage is on the rise, while soft-side luggage is still the choice for many travelers.
- Jun 9, 2022
Buy Now, Pay Later
BNPL merchants promise convenience for both customers and sellers but here are things businesses need to watch out for.
- May 12, 2022
Crushing on Orange
Orange doesn't serve as a happy medium between red and yellow, it is its own color, and what a gorgeous and vibrant color it is.
- Apr 28, 2022
The Rise of Bleisure
Business travel is back, but some of those travelers may also take a leisurely side trip to make up for lost time due to the pandemic.
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