Soft Side or Hard Side?

Nowadays, suitcases come in all shapes and colors, although their sizes remain almost the same due to carrier restrictions. Travelers aren't only able to choose suitcases in their favorite color, but also the design. Fans of popular and nerd cultures can proudly display their suitcases brandished with logos or graphics of their favorite characters that are made possible through licensing deals.

Another aspect that has more or less remained the same is the outer shell. Hard-side luggage is on the rise, while soft-side luggage is still the choice for many travelers.

Prima USA Travel designs and produces both hard-side and soft-side suitcases. Although we advise stocking up on both types of luggage, we understand sometimes issues like display or inventory space may be a problem. As your business grows, you'll be able to discern which shell material works better for your company. This will help you make a business decision whether to stay with one shell type or diversify. But when you're just starting, it can sometimes be overwhelming to choose, especially with so many options out there. Let's look at the differences between the two to decide which one works better for your business and your customer.

Soft Side

Typically made from durable woven nylon, soft-side or soft-shell suitcases are still generally more popular than their hard side counterpart. According to a research published in 2020 by Coherent Marketing Insight, soft-side suitcases take up to 73.1% of luggage market share, with the rest belonging to hard-side suitcases.

Pilots and airline staff are also fiercely loyal to soft-side carry-ons, according to an article published by Reader's Digest.